Consistency is key for artists, however day to day shares can get overwhelming and burn you out quickly. I handle the day-to-day management of your social media channels, keeping them fresh, active, and aligned with your brand. My approach is rooted in strategic storytelling—crafting content that is artist first and truly connects with your audience. Everything is planned and curated by myself and your team, covering key platforms like TikTok, Facebook, Instagram, YouTube and Spotify. We also develop tailored plans to ensure each platform is used to its fullest potential.

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We provide regular updates and performance insights, ensuring that all activity is geared toward growing your audience and boosting engagement. But we don’t just focus on the numbers—we’re passionate about building real communities and creating shared experiences that reflect the culture your fans love. At the heart of our approach is a fan-first content strategy—designed to create memorable, meaningful moments. We identify your most loyal supporters and find ways to bring them even closer, while fine-tuning your YouTube and social presence to reach the right people.

You've spent time and money putting together your upcoming single or album and in today's market social media is a requirement for mass marketing. I specialize in crafting and executing strategic, fan-focused campaigns designed to amplify your new song release across key social platforms like TikTok, Instagram, and YouTube. We start by working closely with you to understand the essence of the track—the story, sound, and cultural touch points—and then translate that into a compelling digital narrative. 

 

I build a tailored rollout plan that includes timeline development, teaser content creation, and platform-specific creative to ensure your song cuts through the noise and reaches the right audiences at the right moments.

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From short-form TikTok trends to YouTube Shorts rollouts and Instagram Reels activations, we produce native content that feels authentic to each platform while strategically engineered to drive listens, shares, and saves. The goal? To not just make a splash on release day, but to build sustained momentum that turns casual listeners into long-term fans.

None of this matters if there isn't growth. To both grow and maintain your audience different forms of content are needed to reach new listeners and nurture current ones. I manage and grow your online presence with a creative, thoughtful approach. I take the time to understand your target market—where they spend their time, what they care about, and what drives them to engage. From original content and big-picture campaigns to live shows, I support every aspect of your social strategy.

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I also conduct a full digital health check  to understand what’s working and where there’s room to grow. Using these insights, I build tailored strategies designed to turn casual viewers into loyal fans. I keep a close eye on the latest trends—so you're always part of the social conversation.

Need an extra set of eyes from a social media view point? I offer creative direction that brings your campaign to life with a strong, unified visual identity that’s true to who you are as an artist. Whether you're starting with a rough idea or a fully formed vision, we are  here to support concept development and on-site day of content direction. I help shape the visual tone and storytelling behind your campaign to ensure it connects clearly and powerfully with your audience.

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My creative services cover the full spectrum of campaign needs, including overall visual strategy, music videos, photoshoots, and more. At the core of our work is helping artists visually express the world behind their music—translating sound into striking social visuals that deepen fan connection and enhance the story you’re telling.

The biggest piece in the social media puzzle is having the content to make these strategies work! Based on your target audience and your overall goals, we will work together to create a content strategy to make sure you are consistently showing up. 

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The three types of content will focus on -  discovery, connection and conversion content. We aren't seeking virality. Attention does not create a loyal fanbase. Rather the content plan will focus on creating a culture around you as a human being, your music, and your shows. Viral moments are fun, but they do not create long term growth.

Releasing new music is more than just dropping a track, it’s about building momentum, visibility, and long-term impact. Our consulting sessions are designed to support artists and their teams in making strategic decisions that elevate every release. Whether you're navigating song selection, planning a rollout, or aligning creative with business goals, we help you make confident, informed choices that resonate with your audience and position your brand for growth.

 

In each session, we dive into key areas like content strategy (how much, what kind, and when to post), visibility tactics across social and digital platforms, and creative direction that supports your music's message. Whether you're an emerging act or an established artist preparing for your next phase, our goal is to help you maximize every opportunity your release presents — with a clear, actionable plan built for results.