your new, amazing music has no legs...
Making great music no longer cuts it in the world where over 50% of music discovery is happening on social platforms. And with attention needing to be captured in the first 2-3 seconds, you've got to be strategic with your content.
1. Create a clear brand.
2. Post consistently.
3. Create FOMO moments at your live shows.
Let's dive deep into this list and see how it translates into your personal career. The Let's Talk button at the top right gets you instantly in my inbox!
all platforms aren't created equal...
Instagram and TikTok are not the same.
Instagram is your resume and where you curate a professional feed. This is "where everybody knows your name."
TikTok is where you post relatable, unhinged, iPhone behind-the-scenes in-the-moment footage.
Thoughts: If you post the same thing on each platform, what gives your fans a reason to find you elsewhere? If you are trying to use each platform to the highest of their individual abilities and grow a fanbase of online followers that translate into the real world, it's worth the extra time!
I can help you batch create content so you can take much needed breaks from your phone! Let's talk about how!
Strategic social media planning is a requirement for music discovery, connection and conversion
According to Billboard and industry data, artists with a strong, consistent social media presence see significantly higher engagement, streaming numbers, and ticket sales. Platforms like TikTok and Instagram now directly influence chart performance and label interest, with viral moments often translating into real-world success. But success on social media isn’t just about achieving a viral moment—it’s about strategically aligning content with an artist’s brand, sound, and audience to build lasting recognition and growth. That’s where I come in. As a social media manager who specializes in artists, I help turn passive followers into active fans by crafting tailored strategies that increase exposure and amplify your voice in the crowded digital space. I stay ahead of trends, track what’s working in the industry, and manage your content so you can focus on your craft—while I make sure the right people are watching.
you aren't converting casual listeners into loyal fans...
There are different types o content to move the needle in the right direction, if you're missing just one you will find it hard to navigate social media for your benefit.
Discovery content is how you will meet new potential fans. We do this with sharing sharable moments while still being recognizable. Give them a reason to watch, give them a reason to share. Connection and engagement content is for the people know you, but they want to learn more about you and your songs. Show the moments they cannot see or will never hear outside of you being the one sharing it. Taking your fans off line and into the real world is happens through Conversion content. Give them a reason to want show up. Create so much FOMO to make them feel like they are missing out by not buying the tickets.
I'd love to be the one to direct you in this process! Hi the Let's Talk button in the top right corner and let's chat!
thinking your song should be enough...
Over 50% of new music discovery now happens on TikTok. In 2024 over 84% of the songs that landed on Billboard's Top 200 Global Chart went viral on TikTok prior to hitting the chart. Twelve percent went viral after, leaving only 4% without a viral moment on the platform.
If listeners aren't emotionally invested in your music before the song ever drops, it will be hard to get them there when it does.
I'm confident I can help you! Let's talk details today!
you are your team don't know what you don't know...
Five years ago social media marketing specifically for music was just on the cusp. As a whole SMM is so new most teams - labels, agents, and managers - don't understand exactly how each platform works and how to use it to your benefit.
You need a social media manager on your team. You need someone creating a calendar, batch creating content, and posting for you. You need someone who doesn't just use social platforms regularly, but rather studies each platform and knows precisely how to make it work for you!
If you're ready to start a bigger conversation, hit the Leet's Talk button in the top right corner. I am positive I can help you!
you're overthinking and under sharing...
Sharing without a clear strategy is like going into the grocery store without a list. You're either leaving a lot behind, or you're throwing everything into the buggy hoping you have something that will create a meal.
Strategy is a million percent necessary in the overall goal of creating a CHANGE in how your music shows up on platforms like TikTok and Instagram.
If you aren't sure where to start, start by hitting the Let's Talk button in the top right corner of the page. A conversation will cost your nothing, but could change the trajectory of your career.